What “multilingual” means here
- A real page for each language, with its own address, such as /es/ or /fr/
- Titles, descriptions and structured data translated too, so Google shows the right language in each country
- Language links that tell search engines which version is for whom
- Text written for people in each language, not word-for-word
- No extra charge per language: English, Spanish, French, Polish, German, Russian or any other
Why it matters
People trust and buy from businesses that speak their language. A guest from France, a client from Poland and a couple from Germany each search in their own language, and Google shows them pages written in it.
A translation widget does not help with that: search engines do not see its text, and visitors notice when it is machine output.
Who writes the translations
AI does the groundwork; I check and hand-finish the copy in every language. For a language I do not work in professionally, I tell you before we start and we agree how it will be reviewed.